I’m sure you’ve been checking your Google Analytics, right?

Looking at your traffic numbers…

… celebrating when they go up and probably stressing when they dip.

And when your traffic is directly tied to your revenue (like with display ads), that makes sense.

But if you are selling something to your audience…

… do you really understand whether that traffic is actually doing anything for your business?

Like… you know people are visiting. You can see the numbers.

But:

• Which posts are actually bringing in email subscribers?
• Which traffic source sends people who actually buy your stuff?
• What’s your conversion rate from visitor to customer?
• Where are people dropping off before they purchase?
• Which content makes you money vs. which just gets clicks?

If you’re sitting there like “um… I have no idea,” don’t freak out, you’re not alone!

BUT that does mean you have work to do!

Yes, Google Analytics tracks traffic stats by default.

But if you want to track what that traffic DOES… you have to set that up yourself.

And most people never do!

So they’re flying blind, likely making decisions based on gut feelings instead of actual data.

Which means they’re probably:

• Spending time on traffic sources that don’t convert
• Missing opportunities to optimize what’s working
• Creating content based on hunches instead of evidence
• Celebrating vanity metrics while their business stays stuck

And we deserve BETTER in 2026!!!

The better way:

Imagine if you could log into Google Analytics and instantly see:

• Which blog posts drive the most email signups
• What percentage of your visitors actually convert
• Which traffic source brings buyers vs. browsers
• Where people drop off in your sales funnel
• Which marketing efforts have real ROI
• What content actually makes you money

That’s what proper analytics gives you.

And that’s exactly what I’m teaching in my latest course, Savvy Analytics.

This isn’t some theoretical course where I talk at you for hours.

I’m literally rebuilding my entire analytics system from scratch over the next few months, and you’re going to watch me do it.

Every step in the setup and the logic behind every decision made, with real-life examples and context to back it up. 

You’ll get the trainings as I create them, which means you can implement alongside me in real-time, without getting overwhelmed.

Here’s what you’ll learn:

🎯 Google Tag Manager: Install and manage your analytics code using GTM so you can get granular with your data.

🎯 Cookie Consent with Complianz: Stay compliant with global regulations and still get good data. I’m showing you my exact Complianz setup.

🎯 Google Analytics Foundations: Navigate GA4 like a pro. Understand your traffic sources and spot trends over time.

🎯 Traffic Source Intelligence: Determine which platforms send you quality traffic that engages (and which are wasting your time). (Including how many people find you via AI!)

🎯 Conversion Tracking Setup: Track the stuff that actually matters in your business, like email signups, product purchases, button clicks, form submissions, downloads, etc. 

🎯 UTM Parameter Mastery: Use UTM codes to track exactly where every visitor came from and what they did. No more “where did this sale come from?” questions.

🎯 Sales Funnel Analysis: See the path people take from first visit to purchase and where you’re losing them so you can fix it.

🎯 Internal Search Tracking: See what people are searching for on your site so you can create content based on actual demand.

🎯 Custom Dashboards: Build custom dashboards that allow you to see everything that matters at a glance. No more clicking through 47 reports.

🎯 Channel Value Analysis: Calculate the actual dollar value of traffic from each source. Finally know your real ROI.

This is a PRESALE and I’m inviting you behind the scenes.

A “Presale” means I am selling this course as I build it.

{That’s intentional.}

Instead of spending months recording everything alone, I’ll be:

• Upgrading my own Google Analytics setup in real time

• Recording lessons as I make decisions and changes

• Releasing those lessons as we go

When you join, you’re signing up to learn alongside me (at a steep discount.)

If you like transparency, real examples, and seeing how decisions actually get made, you’ll love this format.

“Analytics” sounds pretty boring and technical.

But actually, it’s the difference between working really hard and working really smart.

When you have proper analytics set up, you stop:

• Publishing content randomly and hoping it works
• Investing time in platforms that don’t convert
• Making decisions based on what “feels right”
• Celebrating traffic that doesn’t grow your business

And you start:

• Creating more of what actually converts
• Doubling down on traffic sources with real ROI
• Making strategic decisions based on evidence
• Growing your business instead of just your audience

Analytics is a HUGE PART in how you go from content creator to business owner.

Aka, from “I think this is working?” to “I know this made me $2,347 last month.”

Presale details (40% off)

I’m preselling Savvy Analytics as I build it so I can:

• Create and implement in real time.

• Respond to real questions and friction points from you.

• Build exactly what you actually need, based on your feedback!

When you join now, you get:

• 40% off the final price

• Lifetime access to all lessons as they’re released

• A front-row seat behind the scenes of my business

• The ability to ask questions and get support

Once the course is complete, the price will increase, and this presale pricing will not return.

When does the training start? Immediately! I’m building this live over the next few months. You’ll get access to the content as I create it, which means you can implement alongside me in real-time.

What if I’m not tech-savvy? Perfect! I’m explaining everything in regular people terms as I go. If you can follow instructions step-by-step, you can do this.

Do I need to have Google Analytics already installed? Nope! We’re covering installation from scratch. Whether you’re starting fresh or fixing an existing setup, you’re covered.

What if I have questions during setup? Course buyers get 6 months of support from me directly in my students-only Facebook group.

Can I implement this on WordPress / Squarespace / Wix / Shopify? Yes! The principles work on any platform. I’m showing the setup on WordPress, but you can use Google Analytics and Google Tag Manager on any type of website.

Will this work for my niche? If you have a website and want to understand what’s working in your business, yes. The one caveat is if you are a covered entity you probably should NOT use Google Analytics since it is not HIPAA compliant. There are (paid) HIPAA compliant analytics tools out there, but they will not be demonstrated in this course.

What if I realize this isn’t for me? Course purchases are non-refundable given the instant access nature of the content, but if you’re unhappy with the course for any reason, I’m happy to issue you a credit for the amount of your purchase toward another one of my digital products.

How is this different from your old course, SEO Made Simple? The analytics lessons inside SEO Made Simple taught you how to track and analyze organic search traffic. This course teaches you how to track traffic from ALL sources and understand what that traffic DOES (conversions, sales, ROI, etc.). It’s the next level for business owners.

Will the price really go up? Yes! The price will increase as I add more content. When the training is complete, it’ll be $497. Lock in your savings now!

(Or if you want immediate access to this course + ALL of my trainings, check out my membership below!)

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