Want more blog traffic?

This is the course for you. 

Does this sound familiar?


  • You’re creating high quality content, but feel like no one sees it.


  • You don’t understand why others have so much success online, while you’re stuck on the struggle bus.


  • You get some traffic from social media and referrals, but almost none from Google searches.


  • You’re frustrated that all your hard work isn’t resulting in monetary return.


  • You don’t have a clear path to making this work and just want someone to show you the way!

This course will teach you how to blog as a business.

It’s not enough to just post stuff you’re interested in.

You need to create content that your ideal client is SEARCHING for.

THAT’S how you stop wasting time and start moving the needle.

And trust me, I get it.

I blogged for 2.5 years (!!!), posting 2x per week, and never got more than 1,000 visits to my site from Google each month.

Quite frankly, it was disheartening.


I was spending 20+ hours per week on my blog & only making ~$30/month in ad revenue.


But once I learned about SEO, it finally clicked.

I launched a new blog, and within 10 months I was getting 20,000 visits per month from Google alone.

And the best part?

That was with only posting ONCE per month!!!

And it’s actually profitable!


The site now earns ~$300/month in affiliate income.

It also drives new members to my paid membership site (which currently earns ~$30k/year).

Once I install ads, it will bring in an additional $15-$30 per 1,000 monthly pageviews.


With the right strategy, you can work less and earn more.

This course will teach you how.

By the end of the course, you will understand how to:


Effortlessly attract your ideal customer by creating content they are searching for. 

Write killer content that Google and your readers will love.

Build your organic search traffic so you can start earning REAL online income.

Network online to build more links to your website.

Speed up your site and improve the user experience (very important to Google!)


You’ll learn the 4 pillars of SEO:

Divided into 6 lessons:

Learn what SEO is, why you should care about it, and how to get set up with tracking tools like Google Analytics and Google Search Console.

How to find high-volume low-competition topics your ideal client is searching for so YOU can get found by answering their questions.

Step-by-step guide to writing kick-ass blog posts that Google and your readers will love.

Proven strategies for getting people to link back to your content, which is super important for ranking in Google!

How to show off your expertise, authority, and trustworthiness as a nutrition professional.

Tutorials for making your website fast and secure and providing a great user experience for your readers.

Lesson 1 Table of Contents

Lesson 1 Outline

Lesson 2 Table of Contents

Lesson 2 Outline

Lesson 3 Table of Contents

Lesson 2 Outline

Lesson 4 Table of Contents

Lesson 5 Table of Contents

Lesson 5 Outline


Lesson 6 Table of Contents

 Lesson 6 Outline

Lesson 6 Outline 

BONUS Lessons

Bonus Lessons Outline

Blogging Checklist

Blogging Checklist Screenshot

PLUS some exciting bonuses:

Office hour recordings where I answer some of the most commonly asked questions about blogging and SEO.

Blogging Checklist to automate your blog writing process.

Private Facebook community to ask questions and get feedback from me and your peers.


+ 24 CEUs

Check out what our members have to say:

Every dietitian who is creating blog content should take this course.

These strategies will scale your business and are essential to our profession excelling as experts.

There’s no point writing content if it’s not getting in the eyes of the public.

Erica is an amazing mentor and helps you through each step with individual support to every question.

I have learned so much not only about SEO but how to run an amazing course.

I am so glad that I decided to take this course.

Before the course, I really didn’t understand content creation, what SEO REALLY was, or the steps to build a successful blog.

I am really confident now.

I know that by following these steps I have a fully optimized and streamlined process for content creation and promotion.

This course helped me develop a blogging system.

It hasn’t been very long since I started implementing these strategies but my traffic has already doubled!!

Would highly recommend!

I cannot recommend this SEO course enough.

The actionable steps in this course and support through the Facebook Group were invaluable.

Before I took this course I felt overwhelmed by what I needed to do to be found on Google.

Now I feel confident that with persistent effort, my work will pay off.

I finally feel I am working smarter and not harder.

I was completely lost when starting my blog.

I had read so many articles written by all of the “top SEO” people and got nowhere.

This course brought everything together that was relevant for me as a dietitian and in a way that was simple to follow.

My organic searches have nearly tripled and I am finally attracting clients without having to spend $$ on ads.

I am also starting to gain some passive income.


I would recommend this course to anyone whose website could use a boost, which is probably everyone!

Got a few more questions? Let’s dig in!

Do I have to be a dietitian to take this course?

No way! SEO is applicable to all online business owners and bloggers. However, most of the examples used in the course are of dietitians and food or wellness bloggers.

Should I already have a blog or website before joining?

While not required, it would definitely help! You’ll get results the fastest if you have a website to implement the strategies on, but you can totally learn before doing if that is a better fit for you. Everyone is welcome!

Is this actionable advice?

Yes!!! This is NOT just cursory advice. You will receive actionable, step by step guidance to boost your website’s SEO. Plus, if you get stuck or have questions, I’m always available in the Facebook group.

Is this a good fit for private practice dietitians?

If you wish to increase the number of people reaching your site via search engines, then this is the course for you! What you do with that traffic once you have it is up to you (book 1:1 clients, sell courses, earn ad revenue, etc.)

How is the course formatted?

This course is self-study. Once enrolled, you will have instant access to the course to go through at your own pace.

Each lesson contains roughly 2 hours of videos (typically less than 15 minutes each). The videos are narrated slideshow presentations and screenshares of myself demonstrating tools or programs.

Slides are also available for printing and taking notes. Transcriptions are available and the videos are searchable, making it easy to find what you are looking for.

At this time, the content is not available for download, so you must be connected to the internet or use cell data to watch the lessons.


How long will I have access to the content?

Forever! Once you have paid in full, you will have access to the material and any future versions for as long as they exist.

If you enroll in the “LAST CHANCE” Black Friday Sale, you will have access to all future versions/upgrades to the course as well.

Will I have direct access to Erica?

In a group setting, yes! Erica is always available in the private Facebook community to answer member questions. In 2021 she will also hold monthly live office hour calls for all students.

Do I have to use WordPress to get value out of the course?

Most of the strategies (keyword research, writing great content, building backlinks, boosting your authority, etc.). apply to all website platforms

However, some recommended tools are only available for WordPress. Whenever possible, workarounds are given for SquareSpace and Wix.

If you decide to switch to WordPress, I can point you to resources on how to do so!

Are there CEUs available?
Yes! This course is approved by CDR for 24 self-study CEUs. Simply pass the self-assessment quiz with 80% or more to download the certificate.

Who is this course for?

  • Dietitians or bloggers who want to to get their content into the eyes of the public and boost their income.


  • Anyone interested in establishing an online brand. This course teaches you how to create evergreen content that will attract people to your website for years to come.


  • Those who want to take more control over their web presence. I’ll show you how to improve your website with tried and true DIY methods.

Who is this course NOT for?

  • People without a few hours a week to dedicate to SEO. It takes consistent effort over time to see results, so if you’re maxed out, this might not be the best course for you right now.


  • Those who don’t like creating content. SEO requires regular content creation (at least one blog post per month), so it’s important that you enjoy blogging or have a plan for hiring out!


  • People who don’t want to grow an online presence. If you’re happy running an in-person local business and don’t want to build a blog, this course isn’t a fit for you.

Still on the fence? This could be you!

Want to join the course?

Choose an option below:


BEFORE the PRICE goes up

by more than $400

***On Tuesday, 12/1, this course will NO LONGER BE AVAILABLE FOR ENROLLMENT. 

When it re-opens in 2021, the price will be $997.


FAQ: Will currently enrolled students still have access to the content?

Yes! People who have already joined the course will continue to have access to the current content AND any future updates and upgrades (at no additional cost).