Are you ready to grow your audience? – ENROLL NOW →
Want more traffic?
You’re in the right place
Get the strategies and support you need to get your content DISCOVERED online.
Introducing:
The Search Savvy
Membership
For people who want a clear system for getting oodles of traffic from search platforms so they can have a bigger impact & make some money!
Course + Community + Support
Search Savvy includes access to my signature course, SEO Made Simple, PLUS the real-time support, feedback, and up-to-date best practices you need for sustained success online.
SEO is constantly changing, but you’ll never fall behind as a Search Savvy member. I update the content regularly throughout the year and am continually sharing new tools, tips, and tricks that are working NOW.
Lemme guess…
Does this sound familiar?
- You’re creating high-quality content, but feel like no one sees it.
- You don’t understand why others have so much success online, while you’re stuck on the struggle bus.
- You get some traffic from viral social media posts and referrals, but almost none from organic searches.
- You’re frustrated that all your hard work isn’t really paying off.
- You dream of earning a full time living online, but you often question, “Will it ever happen for me??”
Let’s Face It…
What You’re Doing now Isn’t Working.
Going it alone, combining a bunch of recommendations from online gurus is a recipe for confusion, burnout, and resentment.
There is a BETTER (and SIMPLER) way to grow your audience online.
I’ve developed a complete system that will boost your traffic from search platforms.
And getting more search-based traffic is one of the best things to focus on for long term growth.
I know it's easy to put off SEO as "another" thing you'll focus on later...
But that is a HUGE mistake!
SEO is not another one-off tactic
It’s the FOUNDATION of evergreen content creation.
STOP writing about whatever pops into your head
START creating content that your ideal reader or customer is searching for.
That’s how you’ll transform from just a hobby to a legit business.
Content creation is changing fast.
(Hello AI!)
And keeping up is a full-time job. (Luckily for you, that’s literally my job!)
I’ve created the Search Savvy Membership to share what’s working RIGHT NOW.
You’ll get access to my signature course (SEO Made Simple), plus an exclusive community and monthly live support calls.
As a member, you will learn how to:
- Get thousands of people viewing your website each month so you can start earning REAL income online.
- Craft seriously amazing content that people love to consume and share.
- Make your stuff STAND OUT so the people who really need your help can find you.
- Know EXACTLY what to do before, during, and after creating content to see success.
- Position yourself as an authority, build massive trust, and get people knocking down your door to buy from you.
People want to read your stuff… But can they find it?
Search Savvy teaches you exactly how to get eyeballs on your content so you can have a thriving, popular online business…
EVEN IF you’re not really a tech person.
EVEN IF you have no idea what type of content to create.
EVEN IF you’ve failed at this in the past.
This is your roadmap.
Follow the steps and you WILL see results.
Seriously.
Before joining Search Savvy:
- Posting content and hearing crickets.
- Watching others succeed, but you feel stuck.
- Feeling like something isn't clicking.
- Frustrated by advice from people outside your niche.
- Tired of working so hard without results.
After joining Search Savvy:
- Your content is finally ranking in search platforms.
- Watching your reach grow month over month.
- You have a clear system to follow for success.
- Learning from someone who really understands your niche.
- You KNOW that if you put in the work, you'll see results.
If you’re ready to start creating with STRATEGY so you can see a monetary return…
… and are COMMITTED to treating your work as a business rather than a hobby…
Then Search Savvy is the perfect place for you.
Feel confident with satisying wins:
Sarah went from 200 to 1,000 clicks per month after posting just 4 SEO optimized blog posts!
Eileen just had two blog posts make it onto the first page of the Google search results.
Sarah doubled her website traffic and qualified for Mediavine in 3 months.
KeyVion published a new SEO-optimized recipe and it ranked on the first page of Google!
Stop throwing content spaghetti at the wall…
And START using the HIGHLY EFFECTIVE FRAMEWORKS inside Search Savvy…
… designed specifically for busy professionals like YOU.
Honestly, SEO is NOT intuitive.
If you want results like these, it won’t happen from reading a few blog posts and putting together a hodge-podged plan.
Half-assing your SEO strategy just leads to frustration, slow growth, wasted time, and missed opportunities.
The Search Savvy Membership is an All-in-One Solution
You’ll learn:
- How to CREATE content your audience will obsess over.
- How to GROW a super targeted audience month after month.
- How to DELIVER mega value and actually help people online.
- How to CONNECT with your people WITHOUT being attached at the hip to social media.
- How to become KNOWN as an authority in your niche.
- How to OPTIMIZE your whole site so that people want to come back (and buy from you!)
Seriously, Real Talk
Just because you HAVE a website DOESN’T mean that one day it will magically be successful. My students have grown their audiences, made money online, and even become full-time online business owners.
… BUT THAT’S BECAUSE THEY DID THE WORK AND IMPLEMENTED THE PRINCIPLES TAUGHT IN THIS MEMBERSHIP.
They signed up because they had TRIED to figure it out on their own and it wasn’t working. They slogged through months or even YEARS of anxiety and lost profits because they didn’t have a step-by-step system to follow.
You have two choices:
Choice #1:
- Continue wasting your precious time and effort trying to “figure it out” on your own.
Choice #2:
- Learn the exact steps that have worked for me and hundreds of others… and watch your traffic go bananas!
This Membership teaches EVERYTHING you need to create awesome content. get tons of traffic. build your authority.
What You’ll Learn
All members get instant access to my 6-step SEO Made Simple curriculum:
1
Lesson ONE
Getting Started
- Get yourself set up for content creation success.
- Install tracking tools so you can see your progress in real-time.
- Learn how to read your data so you can understand where you’re starting (and where you’re going.)
- Excitedly fill out your tracking spreadsheet and watch your traffic grow.
- 1.5 hours of video lessons and tutorials walking you through each step.
Plus informal homework assignments to help you take action NOW, monthly LIVE Q&A calls with Erica, and 24/7 access to the course community.
Lesson TWO
Research
- Master my super effective (and shockingly simple) topical research strategy.
- Stop pulling content out of thin air and get crystal clear on what to write about.
- Learn how to prioritize your posts to grow your business and bottom line.
- Use my custom content planner spreadsheet to organize your ideas.
- 2 hours of video lessons and tutorials walking you through each step.
Plus informal homework assignments to help you take action NOW, monthly LIVE Q&A calls with Erica, and 24/7 access to the course community.
2
3
Lesson THREE
Execute
- Follow my unique content creation framework for writing fantastic blog posts (both articles and recipes).
- Learn exactly how to satisfy search intent with your content to get onto page one of the search results.
- Spruce up your posts so they look irresistible and get WAY more clicks.
- Watch practical tutorials for WordPress, Squarespace, and Wix.
- 5.5 hours of video lessons and tutorials walking you through each step.
Plus informal homework assignments to help you take action NOW, monthly LIVE Q&A calls with Erica, and 24/7 access to the course community.
Lesson FOUR
Promote
- Learn the highly effective Backlink Bonanza Methods for connecting with other bloggers and journalists.
- Routinely get dozens of major websites to link back and highlight you.
- Follow my specific framework to get freaking noticed online.
- 2.5 hours of video lessons and tutorials walking you through each step.
Plus informal homework assignments to help you take action NOW, monthly LIVE Q&A calls with Erica, and 24/7 access to the course community.
4
5
Lesson FIVE
Stand Out (Part One)
- Highlight your expertise on your website to absolutely wow your visitors.
- Implement simple and effective strategies to boost your authority.
- Utilize cutting-edge techniques to stand out amongst the crowd online.
- 4 hours of video lessons and tutorials walking you through each step.
Plus informal homework assignments to help you take action NOW, monthly LIVE Q&A calls with Erica, and 24/7 access to the course community.
Lesson Six
Stand Out (Part Two)
- Perform a content audit & decide which posts to keep, revamp, or scrap.
- Improve the structure of your website so it is fully optimized for SEO (and your users).
- Make your website lightning fast with my step-by-step speed-up protocol.
- Stay efficient and organized with my DIY audit guides.
- 4.5 hours of video lessons and tutorials walking you through each step.
Plus informal homework assignments to help you take action NOW, monthly LIVE Q&A calls with Erica, and 24/7 access to the course community.
6
Plus Incredible Bonuses
1
Ultimate Blogging Checklist
An insanely helpful checklist to make sure you’re doing EVERYTHING you need to do before, during, and after writing a blog post to see the best results.
2
Metric Tracking Machine
Use this tool to input your stats, easily see your blog’s strengths and weaknesses in one quick glance + tips on how to address them.
3
Helpful AI Tips and Tricks
AI is here to stay! Become an early adopter and learn the latest recommendations for using tools like ChatGPT to create incredible content and speed up your workflow.
4
Clear Tech Tutorials
You WON’T be left scratching your head over complicated tech tasks. I walk you through EVERY step with clear actionable video tutorials. Even the least-techy people can excel at SEO!
5
Incredible Community
Get 24/7 access to a community FULL of current students who are growing their own thriving blogs and online businesses. I mean, holy networking opportunity! PS – I hang out in this group M-F and answer every single question that comes in.
6
Monthly Calls
Have questions? Need personalized help? Want the latest SEO news? Get deep insights and lightbulb moments about your business during our monthly live office hour calls for all students.
But that’s not all!
Growing your audience is the FIRST step to running a successful online business…
But the work doesn’t stop there.
If you want a sustainable (and profitable) online business…
…. you’ve got to learn how to build a true brand, cultivate an email list, and create scalable income streams.
So I’ve included additional bonus trainings to help you systematize and grow your online business in a low-stress way. 
INCLUDED INSIDE SEARCH SAVVY:
There are FOUR major pillars to online business success. I’ve coined these the CAPS Framework for online business.
C: Connect (with your audience via email)
A: Attract (new people with your content)
P: Profit (via your revenue stream of choice)
S: Scale (your biz and get your time back)
With these four components working in your business, you will be UNSTOPPABLE.
Join me inside the Search Savvy membership and learn how to apply them in these crazy effective ways:
EXPAND Your Email List
Set up irresistible lead magnets and automated sequences to grow your email list and maintain a direct authentic connection with your biggest fans.
EXPAND Your Content
Learn how to repurpose your written content into new formats (video, social, etc.) in a systematic way so you can reach MORE people, take up MORE space in the search results, and make MORE money without 10x’ing your workload.
EXPAND Your Revenue
Start building scalable revenue streams so that you can earn real money while serving your people. (And watch that income grow as your audience and impact expands.)
EXPAND Your Freedom
Once you’ve got an email list, an audience, and an offer, you can start scaling your business. Implement systems, funnels, and automations to create more time freedom for yourself.
Tactics & strategies you can learn in a few hours / week
I get it. The LAST thing you need is MORE information thrown in your face.
That’s why we are ULTRA focused on giving you streamlined tactics and processes you can implement inside your online business ASAP.
No fluff. Just the good stuff.
plus…
1
TEMPLATES
Any time we teach a repeatable framework, you’ll get a customizable template to go alongside it.
2
CHECKLISTS
No need to take notes. We’ve got the important stuff drilled down into actionable checklists.
3
workflows
Take our tested systems and implement them in your business. Don’t waste time reinventing the wheel.
So if your current strategy isn’t working…
Come learn something better!
AFTER JOINING SEARCH SAVVY YOU WILL HAVE:
MORE visitors coming to your website.
MORE opportunity for passive income.
A CLEAR PLAN to grow your audience long-term.
And LESS CHAOS around content creation.
… and this can all start TODAY.
Incredible Member Wins:
Choose your ideal option:
Flexible Payments
Monthly Membership
$75/month
- Full access to my SEO Made Simple course
- Additional trainings on email marketing, content repurposing, and sales funnels.
- 24/7 access to the private community.
- Monthly live office hour calls with Erica.
- Instant access NOW!!
{Just $75 today!}
Best Value
Annual Membership
$590/year
- Full access to my SEO Made Simple course
- Additional trainings on email marketing, content repurposing, and sales funnels.
- 24/7 access to the private community.
- Monthly live office hour calls with Erica.
- Instant access NOW!!
{Get 4 months free!}
Since everything inside Search Savvy is accessible immediately upon sign-up, please note that NO REFUNDS are available.
If you’re unhappy with the membership for any reason, you can cancel any time inside your account area.
(We cannot issue prorated refunds for cancelled memberships. Please be sure you are ready to join before signing up.)
Think you don’t have time to create? Think again!
By following the steps taught inside Search Savvy, you can see results EVEN IF you only post a few times per month (!!)
Because you’ll learn how to create EVERGREEN content!
That doesn’t just disappear in an endless feed of social posts.
But CONTINUES to attract ideal customers to your brand for YEARS.
Put in the work upfront and watch it pay off long term.
Even More Member Wins:
Please Note
Results like this don’t just HAPPEN.
I mean, let’s face it. Effective content creation requires strategy.
My members (and I) have been exactly where you are…
…but we’ve now achieved incredible growth…
….simply by following the frameworks inside the Search Savvy Membership.
You do NOT need to be wasting time reinventing the wheel. Seriously.
Search Savvy teaches you
exactly how to create content like a pro
So you can run a legitimate online business, be your own boss, and have the time and schedule freedom you crave!
(And I’ll be here guiding you every step of the way.)
Celebrate Wins in our Private Community :
You will have a complete system in place and be creating content like a boss.
Flexible Payments
Monthly Membership
$75/month
- Full access to my SEO Made Simple course
- Additional trainings on email marketing, content repurposing, and sales funnels.
- 24/7 access to the private community.
- Monthly live office hour calls with Erica.
- Instant access NOW!!
{Just $75 today!}
Best Value
Annual Membership
$590/month
- Full access to my SEO Made Simple course
- Additional trainings on email marketing, content repurposing, and sales funnels.
- 24/7 access to the private community.
- Monthly live office hour calls with Erica.
- Instant access NOW!!
{Get 4 months free!}
And Trust me…. I get it.
Before understanding SEO, I food blogged for 2.5 years (!!!), posting 2x per week, and never got more than ~1,000 visits to my site from Google each month.
I HAD PUBLISHED OVER 150 RECIPES….
But 90% of them were not getting ANY visitors from Google search.
QUITE FRANKLY, IT WAS DISHEARTENING.
I was spending 20+ hours per week on my blog & only making ~$30/month in ad revenue.
Yikes!
But once I learned about SEO, It finally clicked.
I launched a new nutrition blog, and within 10 months I was getting 20,000 visits per month from Google alone.
And the best part?
That was with only posting ONCE per month!!!
But I will never forget what it felt like to pour my heart and soul into my blog… only to hear crickets.
That experience pushed me to develop a complete (and insanely effective) SEO system…
So that no one else has to go through the same needless frustration.
And this system is available to you RIGHT NOW inside this membership.
I’ll walk you through EVERY single step of my proven approach so you can grow a LARGE authentic audience online and kickstart your business ventures.
FREQUENTLY ASKED QUESTIONS
Have a question?
If your question isn’t answered here, shoot me an email at support@theunconventionalrd.com
Who is this membership best for?
SEO is beneficial for all online business owners and content creators (it’s how you build a long-term organic audience!)
We have a wide variety of members inside Search Savvy, including dietitians, nutritionists, students, interns, chefs, home cooks, hobbyists, naturopaths, psychologists, social workers, and digital marketers.
Since I am a dietitian and digital marketing pro, many of the examples used in the course are from the food/nutrition/wellness/business niches.
SHOULD I ALREADY HAVE A BLOG OR WEBSITE BEFORE JOINING?
Not required! If you’re at square zero, you can use my “Website in a Weekend” tutorial (included in the membership) to get a self-hosted WordPress website up and running in just a few days!
IS THIS A GOOD FIT FOR PEOPLE WHO OFFER 1:1 SERVICES?
If you wish to increase the number of people reaching your site via search engines, then this is the membership for you! What you do with that traffic once you have it is up to you (book 1:1 clients, sell courses, earn ad revenue, etc.)
DO I HAVE TO USE WORDPRESS TO GET VALUE OUT OF THIS?
Most of the strategies (keyword research, writing great content, building backlinks, boosting your authority, etc.) apply to all website platforms. Tutorials are provided for WordPress, Squarespace, and Wix.
However, some recommended tools are only available for WordPress. Whenever possible, workarounds are given for Squarespace and Wix.
If you decide to switch to WordPress, I can point you to resources on how to do so!
IS THIS ACTIONABLE ADVICE?
Yes!!! This is NOT just cursory advice. You will receive actionable, step by step tutorials to create EPIC content and get more eyeballs on your brand. Plus, if you get stuck or have questions, I’m always available in the Facebook group and during office hours.
HOW MUCH TIME DOES IT TAKE TO COMPLETE THE LESSONS?
The content inside the membership is self-paced, so take as much time as you need! But each of the 6 lessons within the SEO Made Simple course has 2-4 hours of content + suggested “homework” to take action.
HOW IS THE MEMBERSHIP STRUCTURED?
Once you join, you will have instant access to everything inside the membership and can go through it at your own pace.
This includes:
- SEO Made Simple signature course
- Website in a Weekend tutorial
- EXPAND Bonus Trainings
- Members-Only Facebook Group
- Monthly Live Calls
SEO Made Simple is the core content you’ll need to grow your audience with SEO. It contains 6 lessons total, each with 2-4 hours of tutorials (videos are typically less than 15 minutes each).
Website in a Weekend has everything you need to get a self-hosted WordPress website up and running in a few days.
The EXPAND area contains additional trainings on growing an email list, repurposing content onto YouTube, selling digital goods, and creating evergreen sales funnels.
The lessons are narrated slideshow presentations and screenshares of myself demonstrating tools or programs.
Video content is not available for download, so you must be connected to the internet or use cell data to watch the lessons.
Live Office Hour calls take place on the first Wednesday of each month, from 10am to 11am Pacific via Zoom.
This is where you can ask questions and get help/feedback from Erica. If you cannot make the live office hours, you can submit questions in advance and watch the recorded calls afterward. You can ask questions at any time within the private Facebook community as well.
HOW LONG WILL I HAVE ACCESS TO THE CONTENT?
You will have access to the content, members-only Facebook group, and monthly live calls for as long as you remain an active paying member.
Once you cancel your membership, you will lose access. But you are welcome to join again at any time!
WILL I HAVE DIRECT ACCESS TO ERICA?
In a group setting, yes! Erica answers questions M-F inside the private Facebook group. She also holds monthly office hours via Zoom to answer more complex questions and talk about current best practices. Email support is not available as part of the membership.
CAN'T I JUST FIGURE THIS OUT ON MY OWN?
You can learn bits and pieces of SEO and marketing strategy from all over the internet, but this membership pulls it ALL together for you.
It’s not usually lack of information that holds people back, but rather lack of strategy and clear actionable steps to take to move the needle.
THIS MEMBERSHIP will provide that for you. Plus you’ll get tons of peer support and camaraderie.
In case we haven’t met yet, I’m Erica…
As an online business owner, I’m in it with you. I’ve had my hands in several blogs, online courses, and memberships. I’m actively testing and perfecting systems that scale so that I can share them with YOU.
We don’t just rely on theory here. I share direct insights from my own (multi 6-fig) businesses to help you learn the systems and tactics that are working right now.
SARAH QUALIFIED FOR MEDIAVINE IN 3 MONTHS
Sarah joined SEO Made Simple when her blog was getting 10k-15k sessions per month.
After implementing the strategies, her traffic grew to 25k+ monthly sessions in just 3 months and she was able to apply for the ad network Mediavine!
— Sarah, Sports Dietitian
MELISSA IS NOW WRITING MEGA-SUCCESSFUL BLOG POSTS
“I wrote a post about collagen and optimized it with the suggestions I learned in SEO Made Simple. It gained traction very quickly and continues to build.
It now has over 1,000 keywords that rank in Google’s top 10 pages, with 7 of those on the first page. The post has made over 100,000 impressions since it was posted.
The average position continues to climb and improve my impressions and clicks! The investment was well worth it!”
— Melissa, Melissa’s Healthy Living
AMY’S RANKINGS JUST KEEP ON IMPROVING
“SEO Made Simple definitely helped me up my SEO game.
I’m most excited that I learned tricks on how to get my recipes to gain more traction on Google! My page rankings keep going up and up!”
— Amy, Plant Based Dietitian
It’s your time to start winning:
There’s a real cost to not joining this membership today.
You’ll continue to publish blog posts sporadically, but since they aren’t created strategically, no one will discover them via search.
You will miss out on tens of thousands of free eyeballs on your brand (and you won’t get to impact as many people.)
You’ll feel frustrated by all the effort that goes into each post, instead of excited to watch your work gain traction month after month.
You could spend YEARS in content creator no-mans-land, wondering what the heck it takes to truly make it online.
You’ll watch others who have decided to get serious about SEO outpace you and actually achieve the success you’ve wanted.
You might get jaded and resentful… You might stop publishing all together and conclude that there’s really no point!
But if you had just committed…
You would be on the road to success RIGHT NOW!!
SEO is a long-term game. The longer you wait to get started, the longer you’ll have to wait for results.
(Plus, the more lackluster content you put out right now, the more work you’ll have to do later to fix it!)
Why not do it right from the start?
Enrolling in this membership will save you TIME. It will save you EFFORT. And it will help you GROW your audience strategically and efficiently.
CHOOSE YOUR PLAN NOW
Flexible Payments
Monthly Membership
$75/month
- Full access to my SEO Made Simple course.
- Additional trainings on email marketing, content repurposing, and sales funnels.
- 24/7 access to the private community.
- Monthly live office hour calls with Erica.
- Instant access NOW!!
{Just $75 today!}
Best Value
Annual Membership
$590/year
- Full access to my SEO Made Simple course.
- Additional trainings on email marketing, content repurposing, and sales funnels.
- 24/7 access to the private community.
- Monthly live office hour calls with Erica.
- Instant access NOW!!
{Get 4 months free!}
This is YOUR TIME.
be seen. be heard. be found online.