Are you ready to EVERGREEN your online business? – ENROLL NOW →
What if your business kept growing, even when you’re not online?
Inside the Search Savvy Membership, you’ll learn how to build an Evergreen Infrastructure that brings in traffic, grows your email list, and sells on autopilot, without the burnout!
Lemme guess…
Does this sound familiar??
You’re creating content, but it feels disconnected from your income.
You’ve had random spikes in visibility, but you have no idea how to make it last.
You know you should start consistently emailing your list, but you don’t have a clear plan (or the time to figure it out).
You’re making some money, but it’s unpredictable, and you’re tired of feeling like you have to be constantly selling to keep up.
You know it’s possible to make a full-time living online, but you often wonder: “How do I actually make this sustainable?”
Overall, you feel overwhelmed, unsatisfied, and not sure what to focus on next…
… and would just love some structure, accountability, and guidance.
You’re not alone… and that’s exactly why I built Search Savvy.
Overwhelmed? Let me show you the way.
Online business isn’t rocket science… but it DOES take effort, focus, and the right systems.
That’s where I come in! Let me share the tried-and-tested strategies I’ve used (and refined) so you can save yourself a ton of time and see faster results.
Because let’s be real—that’s what we all want, right?
Introducing…
The Search Savvy Membership
Your roadmap (and support network) for building an online business where:
New visitors find you every day…
(without posting daily on social media or using paid ads.)
Your email list grows on autopilot…
(without dozens of lead magnets or live events.)
Money-making funnels hum away in the background…
(without live launches or sales calls.)
So that you can actually step away from your laptop without hitting pause on your growth.
Sound too good to be true?
Not if you set up a smart evergreen infrastructure!
And you’ll learn how, step by step, inside The Search Savvy Membership.
Attract Your Audience
Create evergreen, search-friendly content on your website that does the heavy lifting for you, bringing in new readers day after day, year after year.
Nurture a Loyal Email List
Convert casual browsers into devoted subscribers who want to hear from you and are ready to buy when you make an offer.
Repurpose for Greater Reach
Turn your best blog posts into YouTube videos, social posts, and/or newsletters, so you’re in more places without more work.
Sell on Autopilot
Ditch the stressful launch roller coaster. With evergreen funnels, your offers quietly sell themselves, every day of the year.
*NOTE* I use Kit as my email marketing system and you will need to use Kit as well to fully implement my sales systems exactly as taught in the membership.
Your all-access pass to an evergreen business
No rigid timelines. No fluff. Just the trainings you need, exactly when you need them.
Inside The Search Savvy Membership, you get a growing library of tutorials, strategies, and step-by-step guides designed to help you build, grow, and automate your online business at your own pace.
✅ Need help driving more traffic? Jump into my trainings on creating search-optimized content.
✅ Want to grow (and actually engage) your email list? Watch the lessons on email marketing.
✅ Finally ready to build an evergreen sales funnel? I’ll show you how to build out an entire automated system in Kit.
Every tutorial is actionable, bite-sized, and bingeable, so you can start seeing results without feeling overwhelmed.
Actionable Strategies. Not Information Overload
I get it. The LAST thing you need is another massive course collecting dust on your to-do list.
That’s why every training inside The Search Savvy Membership is designed to be ultra-focused, easy to implement, and worth your time.
🎯 Short & Strategic: Learn powerful tactics in just a few hours per month.
🎯 No Fluff, No Filler: Everything is streamlined, so you can take action ASAP.
🎯 Designed for Results: Each lesson walks you through exactly what to do, step by step.
This isn’t about piling on more stuff. It’s about helping you make real, sustainable progress in your business without the overwhelm.
And You’re Not Doing It Alone.
When you join, you’re not just getting training… you’re stepping into a private community of 1,000+ business owners who are building sustainable, evergreen businesses just like you.
Plus, you’ll have 2 hours of live calls with me every month where you can ask questions, get feedback, and stay on top of the latest strategies.
Here’s how it all works together:
evergreen content
Search-optimized blog posts (and/or YouTube videos) attract your ideal audience long after you hit publish.
Email marketing
Automated email sequences build a relationship and trust, without requiring constant content creation.
Digital Offers
Scalable digital offers solve genuine problems for your audience and make you money without 1:1 work.
Evergreen funnels
Set up automated sales systems inside Kit that promote your offers year round, without live launching.
Feel confident with satisying wins:
Genevieve went from 0 to 50,000 monthly visitors in 18 months with the strategies taught in this course.
Nikki implemented our content creation systems and saves at least 4 hours per month.
Alex 10x’d her traffic in about 18 months (growing from 5k to 50k monthly sessions).
Lauren is getting private practice clients without having to “beg on social media.”
What’s inside the Search Savvy Membership?
The Search Savvy Membership is your all-access pass to ALL of my programs and courses (+ anything new I create while you’re a member.)
It’s a living, breathing resource of actionable trainings, designed to help you build a sustainable business that thrives in today’s world.
This is an implementer’s dream. You get ALL of my content + community + support, without paying full price for each program by itself.
Yep. Annual access to $5k+ of programs for just $997/year. (And that is the actual value, I didn’t just make that number up to make it seem like a good deal lol.)
👇 Here are more details on what’s included. 👇
Getting Started
Blog to brand brainstorm
- How to turn your blog into a true BRAND that will thrive in the era of helpful content and AI.
- Plus a bonus workbook & custom GPT to help you get clarity!
Foundations
Website In A Weekend
- Everything you need to get a basic self-hosted WordPress website set up in just a few days (step-by-step with screensharing tutorials.)
content strategy
Evergreen Foundation
- Stop pulling content out of thin air and get crystal clear on what to write about to attract and serve your ideal customers.
- Learn how to prioritize your posts to grow your business and bottom line.
- Use my custom content planner and metric tracking spreadsheets to organize your ideas and track your stats.
- Utilize cutting-edge techniques to stand out amongst the crowd online.
- Watch practical tutorials for WordPress, Squarespace, and Wix.
connection building
email marketing
- Set up an email list with Kit (formerly called ConvertKit).
- Create an aligned lead magnet to grow your list.
- Set up opt-in forms on your website for that lead magnet + landing pages to share on social.
- Build automations to deliver the lead magnet and help your audience get the promised outcome.
- Set up an "evergreen newsletter" that automatically sends your best content to subscribers to keep them engaged.
Greater Reach
content repurposing
- Properly set up a new YouTube account.
- Learn how to repurpose your blog content into search-optimized YouTube videos (and podcasts if desired).
- Or go the opposite direction and repurpose video/audio content into search-optimized blog posts!
- Use tools to pull out clips from your long-form content to share on social media.
Revenue Drivers
Digital offers
- Create a low-ticket offer that is aligned with your audience's needs and the topic of your lead magnet.
- Learn how to sell that offer directly through Kit Commerce.
- Build a highly effective sales page for your low-ticket offer.
low stress income
sales funnels
- Write a series of warming, sales, and follow-up emails to pitch your new subscribers after they go through your lead magnet emails.
- Set up Deadline Funnel to create personalized evergreen offers for your audience.
- Build a sales funnel inside Kit to automatically pitch your low ticket offer every new subscriber who joins your list.
- Learn how to also pitch that same offer to your existing subscribers.
- Set up an evergreen pitch system that will track what each subscriber has already bought (or not) and randomly pitch them, on autopilot, at the frequency of your choice.
- Plus how to integrate live pitches into this system, if desired.
**NOTE** You need to use Kit as your email marketing platform to fully implement this system. I use a combination of custom fields and liquid coding that is specifically tailored to Kit.
If you use another platform, you’re welcome to modify these ideas as much as you can for your platform of choice, but NOT everything taught will be applicable elsewhere. If you need to switch over to Kit, they offer help with migrations.
Incredible Member Wins:
Choose your ideal option:
Save with Annual
ANNUAL MEMBERSHIP
$997/YR
Month to Month
MONTHLY MEMBERSHIP
$97/MO
Note: Due to the instant access nature of the membership, we cannot issue refunds for cancelled memberships. Please be sure you are ready to join before signing up!
If this membership is currently outside of your budget, it’s totally okay to join later when it feels more financially feasible.
What would change if your content worked for you?
Your business before JOINING:
- Bouncing from project to project like a caffeinated squirrel... so many ideas, zero traction!
- Working hard but not seeing real progress... feels like you're throwing spaghetti at the wall.
- Constantly wondering if you're doing this right... or just wasting time on the wrong things.
Your business after JOINING:
- Laser-focused on what actually moves the needle... no more busywork, just results.
- Making strategic moves that pay off... finally seeing momentum and growth.
- Confident in your plan... knowing you’re building a sustainable business, step by step.
clarity + Community + Support
Yes, there is A LOT inside, so I’m right here with you as you implement.
👇 Here’s how you’ll stay on track. 👇
1
Clarity with our
Evergreen Infrastructure
No more guessing where to start or what to focus on next.
Whether you’re just getting started or ready to scale, you’ll follow a clear step-by-step path that walks you through:
✅ Setting up your evergreen foundation: Your website, content strategy, and SEO.
✅ Growing & engaging your audience: With email marketing and repurposed content.
✅ Creating & selling your digital offers: So you can monetize beyond 1:1 work.
✅ Automating with funnels: So sales roll in even when you’re not actively selling.
Already deep into your business? Skip ahead to what you need, when you need it.
No wasted time, no busywork. Just a clear, focused path forward.
FEEDBACK & SUPPORT
Monthly Live Calls
Stuck on something? Need a second pair of eyes? Want to stay current on the latest industry news and trends?
On the first Wednesday of every month, I host two live office hour calls to help you get unstuck, troubleshoot challenges, and refine your strategy:
📌 10:00 AM PT – SEO & Content Creation (traffic, blogging, repurposing, content strategy, industry updates)
📌 11:30 AM PT – Sales & Email Marketing (list growth, funnels, digital products, automation)
Whether you’re deep into SEO, fine-tuning your sales funnel, or just figuring out your next step, these calls are your chance to get direct, personalized support.
And don’t worry—there’s no such thing as falling behind here. Take it at your own pace. Consistent action beats speed, every time.
And YES, replays are available if you can’t make it live!
2
3
CONNECTION
COMMUNITY SUPPORT
You’ll get access to our private, members-only Facebook group, where you can:
💬 Ask anything, anytime. I personally answer questions within 24 hours, Monday–Friday (no waiting weeks for help or getting passed off to a “coach”). Our 1,000+ members are always ready to chime in with their own insights, too!
💬 Celebrate wins, big or small. Finally hit 5,000 monthly visitors? Grew your email list by 100 people? Launched your first funnel? We’re here to hype you up.
💬 Surround yourself with people who get it. No explaining what SEO, funnels, or lead magnets are. Just instant connection with like-minded creators on the same journey.
Whether you’re stuck on strategy, troubleshooting tech, or just need a reality check, you’ll never be left guessing what to do next.
PS – Lurkers welcome! Not ready to post? No worries. You’ll still get tons of value from reading past discussions and seeing what’s working for others.
And yes, I don’t LOVE that the community is hosted on Facebook right now, but thus far, it’s been the best platform for consistent engagement. This may change in the future!
plus these time savers
1
TEMPLATES
Any time I teach a repeatable framework, you’ll get a customizable template to go alongside it.
2
CHECKLISTS
No need to take notes. I’ve got the important stuff drilled down into actionable checklists and summaries.
3
workflows
Take our tested systems and implement them in your business. Don’t waste time reinventing the wheel.
All of the above
For less than $100 per month!
Save with Annual
ANNUAL MEMBERSHIP
$997/YR
Month to Month
MONTHLY MEMBERSHIP
$97/MO
Note: Due to the instant access nature of the membership, we cannot issue refunds for cancelled memberships. Please be sure you are ready to join before signing up!
If this membership is currently outside of your budget, it’s totally okay to join later when it feels more financially feasible.
Think you don’t have time to build an evergreen infrastructure? Think again!
You can slowly and steadily implement the steps taught inside Search Savvy with a few hours per month.
And because you’ll learn how to create EVERGREEN systems and assets in your business…
… the work you’re putting in now will CONTINUE to attract, serve, and sell to your ideal customers for YEARS.
Take strategic action and watch it compound long-term.
Even if you have to take your foot off the gas pedal in the future, your business won’t fall apart!
Even More Member Wins:
Here’s How You’ll Implement:
Building an online business is a lot like building a house. You don’t start with fancy decor or a rooftop patio… you lay a strong foundation first so everything else is rock solid.
Inside The Search Savvy Membership, you’ll follow the Evergreen Infrastructure, a step-by-step framework that ensures your business is built to last.
I want to make sure I’m giving you both what you want (and what you need) to build a thriving online business that brings in that automated moolah, baby.
Phase 1: Laying the Foundation (Months 1–6)
Your website isn’t just a place to publish content… it’s the home base of your business. Before we can scale, we make sure your foundation is set.
Here’s what you’ll build:
✅ Your Website: Get a self-hosted WordPress site up and running in just a few days with my Website In A Weekend tutorial.
✅ Your Content Strategy: Nail down your niche, revenue streams, and long-term vision so you’re not aimlessly creating.
✅ SEO & Organic Growth: Learn how to plan, write, and optimize content that ranks in search engines, drives consistent traffic, and works for you long after you hit publish.
✅ Your Analytics & Tech: Set up Google Analytics, Google Search Console and implement authority-building strategies so that people (and Google) trust your content.
Key Outcome:
By the end of Phase 1, your website is starting to bring in consistent, organic traffic without relying on social media.
Phase 2: Growing & Nurturing Your Audience (Months 6–9)
Traffic alone doesn’t pay the bills—you need to cultivate and nurture your audience so they like and trust you enough to eventually buy your paid offers.
Here’s what you’ll build:
✅ An Email List That Converts: Set up a Kit account (formerly ConvertKit), create an aligned lead magnet, and place high-converting opt-in forms on your site.
✅ Evergreen Engagement: Implement a set-it-and-forget-it newsletter system so your audience stays engaged (without writing fresh emails every week).
✅ Content Repurposing: Amplify your reach by turning your blog posts into YouTube videos, podcasts, and/or social media content, without reinventing the wheel.
Key Outcome:
By the end of Phase 2, your email list is growing on autopilot, and you’re repurposing content to expand your reach without doubling your workload.
Phase 3: Monetizing online (Months 9–10)
Now that you’ve built some trust with your audience, it’s time to turn that trust into revenue.
Here’s what you’ll build:
✅ Your First Digital Offer: Brainstorm, validate, and create a low-ticket digital product that solves a small but pressing need for your audience.
✅ A Sales Page That Converts: Learn how to build an effective sales page that gets people excited to buy.
✅ A Checkout System: Use Kit’s sales platform to sell your offer without needing third-party tools.
Key Outcome:
By the end of Phase 3, your audience has something to buy from you that genuinely helps them and leaves them excited about what you have to offer next.
Phase 4: Automating & Scaling (Months 11+)
You’ve built the foundation, your audience is growing, and you have something to sell. Now, it’s time to automate and scale with powerful automations built inside Kit.
Here’s what you’ll build:
✅ Evergreen Funnels: Write warming, sales, and follow-up email sequences that pitch your offers automatically.
✅ Deadline Funnel Automations: Create personalized, time-sensitive evergreen offers that encourage people to make a purchase.
✅ Advanced Sales Funnels: Set up an automated pitch system that sends recurring targeted offers at the right time, on autopilot.
✅ Integrating Live Pitches: Want to add live promotions? Learn how to blend evergreen + live launches if desired.
Key Outcome:
By the end of Phase 4, your business is generating consistent, scalable revenue, without the stress of live launches, sales calls, or constantly creating new products.
What Happens After One Year?
Once you’ve built your Evergreen Infrastructure, your work isn’t over—it’s just getting started.
Many members (over 70%!) choose to renew for continued support as they refine, optimize, and scale their systems.
Whether you’re fine-tuning your funnels, expanding into new revenue streams, or automating even more of your business, you’ll have access to ongoing feedback, community, support, and advanced trainings to help you continue improving, without the burnout.
In case we haven’t met yet, I’m Erica…
As an online business owner, I’m in it with you. I’ve had my hands in several blogs, online courses, and memberships. I’m actively testing and perfecting systems that scale so that I can share them with YOU.
I’m NOT just relying on theory here. I share direct insights from my own (multi 6-fig) businesses to help you learn the systems and tactics that are working right now.
And Trust me…. I get it.
Before creating my own evergreen infrastructure, I was publishing TONS of content every month, creating new products left and right, and burning the candle from more ends than even exist…
.. but my income was wildly inconsistent.
(Like anywhere from $1,500 to $63k per month!)
I lacked systems and strategy behind my work, so much of it was not helping me grow or sustain my business long term.
I wanted to start a family, but there was NO WAY I could maintain this pace and be a present parent.
I knew I needed to completely overhaul my business and fast.
Yikes!
But once I built evergreen selling systems, it all clicked.
My income stabilized at around $20k/month.
I did ZERO live launches for 4 years.
I had a baby and self-funded my own maternity leave, working less than 10 hours per week for the first year of his life.
Since all my selling was happening in the background once someone joined my email list…
… all I had to focus on was serving my existing students and creating content that reached (and resonated with) more of my ideal audience.
And as a teacher/content creator at heart (not a salesperson) that was MUSIC to my ears.
And the best part?
During this time, my business cracked 1 million dollars in all-time revenue online!
While working less than ever before!!!
Let’s Face It…
Your hard work is not paying off like it should.
You’ve been creating content, trying to grow your audience, maybe even making some sales. But something still isn’t clicking.
Maybe you’ve tried:
❌ Posting on social media every day, hoping for traction, but it disappears overnight.
❌ Writing blog posts without a clear strategy, and wondering why no one is reading them.
❌ Sending emails sporadically, but never seeing real engagement (or sales).
❌ Launching something new every few months—only to feel exhausted and broke afterward.
At this stage, you don’t need more information—you need clear, repeatable systems that scales.
.
Let me help you!
Inside Search Savvy, you’ll learn how to:
✅ Build an Evergreen Infrastructure so your business runs without constant effort.
✅ Create content that works for you long-term, instead of chasing trends.
✅ Turn readers into subscribers, and subscribers into paying customers, with strategic automations.
✅ Build an incredible (automated) email pitch system, so you can make money 24/7/265 (no live launching or sales calls or huge team required.)
And just to be clear…
This membership is for digital entrepreneurs who are done hustling to the point of burnout and want to build a leaner, lower stress business that supports your life.
(These are the systems I personally use to run a multi-6-figure per year online business, as a solopreneur, with 80%+ profit margins.)
If that’s you, let’s do this!
Let’s turn Your Online Presence into a Business that works for you.
TRUE STORY:
To date, I’ve made 7-figures online…
… with less than 5k Instagram followers.
Do it YOUR way.
**Please note that this is just a personal example of what I have accomplished without putting much emphasis on social media. NOT an expectation or promise of what YOU may achieve if you enroll in this membership. I simply want to encourage you that there are many ways to build a successful business and they don’t all require a huge social media following!
FREQUENTLY ASKED QUESTIONS
Have a question?
How do I access the membership once I join?
As part of the sign up process, you will be prompted to create a username and password for this website. From then on you can log in and access the content directly on our website for as long as you are an active paying member. You will also receive login instructions via email after you join.
As of right now, our private member community is hosted on Facebook, but that may change in the future. Last year I tried self-hosting the community on our website, but engagement was low and members preferred Facebook, so I shut down the on-site forum experiment (for now.)
Do I need to have a business before joining?
No, but you should have a *strong* desire (and the time) to start one. The beginning stages of business are not for the faint of heart and require lots of trial and error, consistent effort, and often times very little to show for it for 1 year+. (Just keeping it real.)
Most of the hurdles revolve around figuring out WHO you want to serve and HOW, and honestly, that just takes some time (and more importantly, action) to figure out.
You will be able to dive into the membership content and implement from the start, but just be aware that if you don’t have a ton of clarity on your business yet, you may need to experiment before you find your *thing*. (That’s totally normal and to be expected!)
If you already have a clear niche and monetization streams for your business, then you will feel right at home here! Jump right in and implement on the areas of your your business that need attention or improvement.
Is all of the content available right away?
Yes! Everything outlined on this sales page is available RIGHT NOW inside the Search Savvy membership.
I also continually add new trainings and update older trainings to keep the recommendations up to date and effective.
Will I receive 1:1 help or coaching inside this membership?
I do not offer 1:1 coaching sessions, but you can come to the monthly office hours calls on the first Wednesday of each month (10am and 11:30am Pacific) and ask any questions! I’m happy to troubleshoot with you there.
(You can submit questions in advance if you can’t make it and recordings are available on the website the next day.)
You can also get feedback, advice, and support from fellow members (and me) inside the private Facebook group.
Personalized email, phone, or DM support is not available inside this membership.
What happens if I'm not happy with the membership?
I’m really confident that you’ll love it, but if you join the membership and decide it’s not the right fit for you, you can cancel any time inside your account settings.
Canceling your membership will STOP any future payments (annual or monthly) from processing. You will maintain access to the content for the remainder of the time you paid for and will lose access once your payment period expires.
Please note: We cannot offer prorated refunds on canceled memberships. If you pay for a year, you’re in for a year. If you choose month-to-month, you can cancel future monthly payments at any time. However, you will not receive a prorated refund if you cancel mid-way through your payment cycle (monthly or annual).
What tech tools will I need for my online business?
At the bare minimum, you will need a website and an email marketing platform.
For your website: I recommend setting up a self-hosted WordPress website for the greatest flexibility. You will need a host (I recommend BigScoots), a theme (I use Astra Pro or Feast, depending on the type of site, but Kadence is also very popular), potentially a pagebuilder plugin (like Elementor), and a business email account (I use G-suite). Total costs should be under $1000/year.
For email: I use and recommend Kit (formerly called ConvertKit), so that’s what I will be demonstrating inside this membership. They have a free plan for up to 1,000 subscribers but you will need to be on a paid plan to set up automations. Costs start at $9/month.
IMPORTANT: You DO need to use Kit to get the full benefit of the email automations taught in this membership. The systems I teach use a combination of custom fields and liquid coding to run, and not all email platforms have this capability.
If you’re not using Kit, you can attempt to replicate the concepts in the platform of your choice, but NOT everything will be replicable elsewhere.
Tools required for monetization will depend on your goals. I do recommend using something like Deadline Funnel if you want to create truly evergreen sales funnels (costs start at $39/mo).
Do you offer discounts on this membership?
At this time, no.
This membership is available for enrollment whenever YOU are ready for it, but I do NOT offer discounts.
That means you can join any time without fear of missing out on a sale.
Plus let’s be real, this membership is already incredibly priced for what you get!
(Note: I do sell some of the trainings included in this membership separately, as standalone products. Those occasionally go on sale, exclusively for people on my email list. If you want to join my email list, you can do so here.)
Who is the Search Savvy membership right for?
This membership is for content creators and business owners who want to build an evergreen online business…
… one that attracts the right audience, nurtures them through email, and sells without relying on constant launching or social media burnout.
If you want to set up systems to nurture your audience via email, multiply your impact, make passive income, and sell on autopilot, this membership is for you.
You’re a great fit if you:
✅ Want to get more website traffic, but don’t know where to start with SEO.
✅ Already get some traffic, but aren’t sure how to turn visitors into subscribers (and customers).
✅ Have an email list, but need better systems to engage and sell.
✅ Are tired of the launch cycle and want a scalable, automated way to sell digital offers.
✅ Love the idea of working smarter, not harder, to grow your business.
I’m a registered dietitian, so many members are dietitians, nutritionists, and health professionals, but this membership is for anyone who wants to build a profitable, sustainable online business.
Still not sure if Search Savvy is right for you? Send me an email at support@theunconventionalrd.com and I’ll help you figure it out!
Are you ready to get started?
Join today!
Save with Annual
ANNUAL MEMBERSHIP
$997/YR
Month to Month
MONTHLY MEMBERSHIP