Is this you?

• You’re a dietitian who wants to break out of the 1:1 client model and expand your business with multiple streams of passive income.

• You love the idea of building a business online but feel overwhelmed by all the moving parts.

• You’ve been blogging and creating content, but aren’t sure if you’re focusing on the right things.

• You want to earn money online, but it feels like you’re throwing things against the wall and nothing sticks.

• You sometimes feel like a tiny fish in a great big pond, and are struggling to find your “people” and be seen.

• Above all, you crave a life of flexibility and freedom so you can have more time for the things that matter.

Oh hey, that was me too!

And that’s why I created this community.

There’s no need to struggle alone.

And there’s no need to reinvent the wheel.

We can learn from each other!

Believe it or not, I’ve been dabbling in the blogging world since 2010!

It all started with a food blog.

One that I created before going back to grad school for my master’s in nutrition.

I built it from scratch, and it was kind of a mess, but the food blogging space was a lot less crowded back then, so it did okay!

It started to pick up some traffic and momentum, but I eventually stopped posting consistently when school, work, and the dietetics internship program became too much.

But my dreams of running an internet business didn’t stop! 

Flash forward to 2015, I was officially a dietitian and ready to get serious.

I scrapped my old blog and started over with a new one under my own name at ericajulson.com, to give me some flexibility in finding my niche.

I started food blogging again and posted several times per week for almost 2 years.

But guess what I didn’t do? 

I didn’t treat my blog as a business!!! 

I had no clear niche, no person I was solving a problem for, no raving fans, no grand plan for monetization, and worst of all, NO social media or SEO strategy. Yikes!

Despite all of those setbacks, I was still able to grow my blog into a site that regularly received 10k pageviews per month.

But oh my gosh, I can’t even imagine how much faster it could have grown if I’d had even an ounce of awareness of how to run a blog as a BUSINESS, rather than a hobby.

At this point, my blog was just starting to pick up visibility, but it wasn’t earning much money (like, under $50/mo).

In 2017, I switched gears a bit.

I decided to take a step back and re-evaluate what the heck I was doing in the online space.

After mulling over what I’m truly great at (writing and educating), I decided to create a membership site, The Functional Nutrition Library.

This time, I vowed to take an entirely different approach and treat my site as a business from the start.

And wow, the results were amazing!

I went from making ~$500/year from my food blog to earning $10,000 from my membership site in its first year.

And that’s without spending a dime on advertising. 100% grassroots!

Now that the FNL has entered its second year of business, I am launching a new blog to go along with it, called Functional Nutrition Answers.

Things have finally come full circle, and I have the opportunity to do things correctly from the start and watch this new blog grow 🙂

I can’t wait to use all of the online strategies I’ve learned to build it into a successful blog that funnels readers into customers of the FNL.

(Say what?? Am I learning from my mistakes and blogging strategically now?? Score!) 

And I have to say, I’m super stoked to share this journey with you.

I’ve learned so so much about online business over the last 8 years (mostly by trying and failing a few times), and I just can’t keep it to myself anymore!

I’ve been feeling an undeniably strong pull to create something MORE helpful for you guys than just the free Unconventional RD Facebook Community.

I mean, that’s great and all, but how much BETTER would it be to have a clear roadmap to guide you along the process of building a profitable online business??

And access to myself and other experts to answer your questions?

And a community of peers to celebrate each step with?

If this sounds like a great fit for you, I’d love to have you join as a founding member!

Let’s collaborate, learn, grow, and become badass business mavens together!