Reply To: Welcome sequence vs other sequences

[Erica]

Yep, you can take your best-performing broadcasts and add them to the evergreen newsletter.

Personally, if someone has already received my greatest hit evergreen emails for 1 year+, they exit the evergreen sequence and just receive my live broadcasts. But you can make the evergreen newsletter go for as long as you see fit for your audience!

If you haven’t talked about something in a while, but it was popular, you could always give it a refresh and send it out again as a live broadcast.

This works well for seasonal content – you wouldn’t want to add, say, an email about your favorite Black Friday deals to your evergreen newsletter, since people could receive that email year-round, but you could plan for that to be the recurring theme for your broadcast email at the end of November every year.

You can repurpose older popular content when you’re in a rut and don’t want to come up with something completely from scratch again, but if that topic is already in your evergreen newsletter, you just have to be mindful that that means a small % of people on your list could theoretically get the evergreen and live versions of that email in the same week. If that happens very rarely, probably not a big deal, but I would try not to make it a regular thing!

Since most people don’t open every single email you send, if you switch the subject line up and change the email slightly after sending out the broadcast, it shouldn’t bother people to receive the same content later down the line via the evergreen newsletter. There are some (incredibly tedious) ways to set it up so that people don’t ever receive the same email twice, but the work is not really worth it for 99.9% of people.

• This reply was modified 11 months, 3 weeks ago by  Erica.