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That’s exactly what I’ll be covering in May and June!
You can do it either way, depending on your business model and monetization goals.
In May I’ll show the workflow for Blog –> Video/Podcast and then in June I’ll show the opposite workflow, Video/Podcast –> Blog.
If your primary goal is to get the blog post and video to rank in Google, then you’ll want to target keywords for Google.
If you want to grow specifically on YouTube and rank in YouTube search, then you can do keyword research for YouTube specifically (the two most popular tools are TubeBuddy and VidIQ, but Keysearch also has a YouTube keyword research feature.)
Stay tuned for all the details, since it’s obviously way too much for a comment here!
For The Unconventional RD, I’m going from video/audio –> blog posts using ChatGPT, which is going well, but for my other brands (food blog and nutrition blogs) that already have years of blog content, I would do it the other way (blog –> video/audio).