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  • Erica

    Administrator
    March 11, 2024 at 1:04 pm

    There’s no penalty, but the value of any given link on a page diminishes the more you add. So if you only link out to 1 or 2 posts from a post, the amount of “link juice” passed on to those posts will be greater than if you linked out to 20 other blog posts. The higher up within the post the link is, the more “link juice” it gets, relative to the links on the bottom.

    But often times a pillar post is more for the user experience and is probably going after a keyword that is too competitive to rank for anyway, so I wouldn’t stress about this or over think it. Do what you think would be most useful for an actual reader on your site!