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  • Erica

    Administrator
    February 17, 2024 at 8:27 am

    Yes! You can (and probably should) have a few different lead magnets in the long run. It’s the same process, really. Create an opt-in form for that freebie, connect it to an automation to deliver that freebie/any follow-up emails you want to send to help them get max value out of it, then drop them into your main funnel (which we are in the baby-steps of building, but won’t have completed until the end of 2024).

    Essentially, all lead magnets will lead into your bridge (warm-up) sequence and then your pitch (or perhaps into their own separate pitches, depending on whether you have 1 core offer or multiple offers on different topics.)

    You just have to make sure you have everything set up properly to make sure people are only actively getting pitched on one thing at a time, even if they opted into multiple lead magnets.

    It can get a little complex to wrap your brain around, so that’s why were are starting simple and building out from there. I plan to talk about integrating additional lead magnets in early 2025, when we circle back to the topic of “growing your list” again inside the membership.

    Feel free to jump ahead and experiment if you’re ready to get more complex already!