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  • Erica

    Administrator
    February 6, 2024 at 10:57 am

    Yes that is definitely too broad for a website (doesn’t mean you can’t help people with broader conditions in your practice still, but to be seen as a topical authority by Google and to attract your ideal client, you’ve gotta hone that in to speak to a more specific subset of people /solve a more specific problem.)

    I would try to reverse engineer your thought process to determine who YOU want to help and ATTRACT in your business (vs just looking at who you happen to be working with via referrals or any other channel.)

    If you can get clear on the outcome/transformation you provide to your ideal client via working with you, then all the marketing and content clicks into place. But if you don’t have clarity on WHO you are helping, HOW you are helping them, and WHAT problems you’re solving, then your content will likely remain too vague and not work very well to get people excited to work with you.

    And also just a friendly reminder that whatever you choose is NOT permanent and you can always change it as you go <3 So don’t over think it or put too much pressure on yourself!