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Thanks, Erica for your response to my question! I’m taking a bit of a shot in the dark here for what my future audience will be looking for. I don’t have traffic or a lot of blog posts at this point. In many of the Facebook groups I’m in, I do see a lot of moms of kids with food allergies at a loss for where to start with what to feed their child and getting a rut of feeding the safe safe foods over and over (I can relate!). I do have a following on Instagram, but my most engaged posts are holiday-themed reels. I’m thinking this may be a great spot for me to start somewhere, learn the process, see how it resonates and pivot as I learn their needs more. Open to any additional suggestions.
I’m in your SEO Made Simple course and feel a bit of analysis paralysis in terms of finding keywords that are low difficulty and medium volume because they may not quite be keywords I would consider using for my pillar content. Feels I spend too much time on that step alone before I even get to the writing part. That’s something I need to work through!
Thinking I will rework the title to this series to be more actionable/outcome-oriented too after more thought.