Reply To: What to do with ranking posts no longer in line with your niche?

[Erica]

Depends on your goals… if you’re trying to build a brand and sell something to an audience, if your content isn’t bringing the right people to you, then what’s the point?

I would follow the steps outlined in the “Quarterly Content Update System” in lesson 6 of the SEO course. That will help you decide if the content is worth keeping, updating/tweaking, or just deleting and then what to do in each specific scenario.