The Unconventional RD Search Savvy Membership › Forums › EXPAND Bonus Trainings › Question on content for free opt-in vs. paid product › Reply To: Question on content for free opt-in vs. paid product
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This is a good question! And yes, that’s exactly where we’re going with all this.
Right now, we’re building out a nice lead magnet and series of engaging/valuable emails, and then later in 2024, I will show you how to create your first digital good (if you don’t have one yet) and then create sales sequence that will automatically pitch people on your list after they opt-into your lead magnet, receive lots of free value from you, and are primed to purchase.
I do agree that simple is better for your lead magnet. A small, tangible win is often better than a super in-depth guide.
(I think an ultimate guide w. templates about allergy-friendly school lunches could be a good digital product if you have the messaging right! Like, name it to highlight the benefit/transformation they’ll get from purchasing that item. Make sure the content is focused on giving people wins and not just information and it could do well if that’s one of your audience’s pain points!)