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  • Erica

    Administrator
    January 17, 2024 at 8:35 pm

    I feel you on this! This is totally an expected problem if you started with one monetization model and are switching to another since the content strategies are pretty different.

    The root of the problem is that some of the content you created and are ranking best for is outside the direct wheelhouse of “healthy aging”.

    Like, someone looking for information on different types of sweeteners or collagen powders isn’t necessarily also looking for information on healthy aging. (People from any age group could be looking that up.)

    So first up, I’d start tweaking your content strategy to be more in alignment with the niche audience you hope to attract. Make sure you’re writing about keywords that are going to attract the niche-audience you want to serve (even if the volume is lower).

    Next, I’d look through the content you’ve already created and try to find the highest-performing content that is actually attracting people who are likely interested in healthy aging.

    I’d use that content as a jumping-off point for brainstorming a lead magnet.

    If you don’t have any content that’s attracting your ideal audience right now, then try brainstorming with ChatGPT to start. You can always tweak your lead magnet idea later if it ends up not performing very well.

    Or, if I’m totally off-base and you DO think that the majority of people reading your posts comparing sweeteners and collagen peptide products are also interested in healthy aging, then dig deeper into that. (Highly recommend ChatGPT as a sounding board.)

    What’s the deeper thing they’re trying to learn by googling that?

    I just quickly tried asking ChatGPT and here are some ideas it came up with:

    1. Discover Radiant Skin: Your 5-Step Guide to Using Collagen Peptides Effectively
    2. Collagen Boost in 5 Steps: Enhancing Skin Health with the Right Peptides
    3. 5 Days to a Healthier Sweet Tooth: Sugar Swaps for Longevity
    4. The Age-Defying Pantry: 5 Essential Steps to Stocking Up on Foods That Keep You Young

    Hope that helps get your ideas flowing!