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Can you give some more specifics? Are the topics at all related? Does one tie in better to any paid offerings you’re brainstorming or to the core needs that came up from your audience survey?
Also – where is the traffic coming from?
Suppose one of the posts got a huge pop of social traffic, but it’s petered out, while the other has sustainable, consistent monthly traffic from somewhere like Google.
In that case, I’d go with the popular topic that has longevity, since the goal is to have people arriving consistently on your website and seeing a lead magnet that aligns with one of their core needs.
If your top post was briefly popular but isn’t any longer, it won’t have the same effect.