Reply To: lead magnet – doesn’t match my website visitors but does match my SM Platform

[Erica]

5 Steps to Meal Plan in less than 20 minutes a week.

Re: the “hook” idea for this lead magnet – I think it’s a good start, but I think we could make the copy a little more exciting!

(I kind of suck at this part, so I lean heavily on ChatGPT.) I just asked it for suggestions and it threw out this idea:

“5 Steps to a Stress-Free Week: Plan Your Family’s Meals in Under 20 Minutes”

This revised hook adds an emotional appeal (“Stress-Free Week”) and clearly states the practical benefit (planning meals quickly). It suggests that by following your guide, not only will meal planning be quicker, but the entire week will feel more manageable.

Additionally, you could enhance each email in the series with specific, tangible outcomes:

1. Day 1: Mastering the Quick-Plan Method – Teach a rapid meal planning technique that saves time.
2. Day 2: Grocery Shopping Made Easy – Offer a guide to efficient shopping, reducing time spent in stores.
3. Day 3: Prep Once, Eat All Week – Focus on meal prep strategies that streamline cooking throughout the week.
4. Day 4: Family Favorites in a Flash – Share quick recipes that are sure to please the whole family.
5. Day 5: Stress-Busting Mealtime Tips – Provide tips for making mealtime relaxing and enjoyable for everyone.

This structure not only promises a quick meal planning method but also addresses related aspects of meal preparation that contribute to a stress-free week. It’s outcome-oriented, focusing on the benefits of saving time, reducing stress, and enjoying family meals.

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What do you think? I kind of dig it!