Reply To: confusion on who the email sequence is to

[Grace Rivers]

I think I am getting closer to understanding. So, what I am gathering is that potential subscribers will find us by coming to our website by way of our blogs. I don’t know how else they would find us.

If that is the case, then how will they see our lead magnet and want it over what we already have? I kinda feel like we are building an email sequence that no one will see unless they opt in. If these emails *are* essentially our lead magnet then what brings them to the point of giving us their email addresses?

Also, I am gathering that the lead magnet on our site is the freebie that’s attracting them and that gives us their email address. Then our series of emails to our new subscribers would eventually lead them to what we want to sell. In our case, it’s our book on Amazon.

Did I follow that correctly?