Reply To: confusion on who the email sequence is to

[Erica]

Hi!

These emails *are* essentially your lead magnet. The goal is to create a super high-value series of 5 emails that delivers a mini-win for your audience.

Right now, we are just coming up with the idea (the “hook”/promise of the emails) and writing the actual email copy.

Next month I’ll show you how to create opt-in forms on your website and how to set up all the tech to automatically deliver these emails when someone signs up through the form.

Does that make sense?

The goal is to use this lead magnet to grow your list (fill it with new subscribers who opt into this lead magnet), not to serve the people already on your list. Serving the people already on your list is where newsletters come in, which we’ll be talking about in 2 months.

• This reply was modified 9 months ago by  Erica.