Ready to master email marketing?

You’re in the right place. 

Is this you?

  • You’ve heard people singing the praises of email marketing… but you haven’t started doing it.


  • You have an email list, but they haven’t heard from you in months.


  • You open up your computer to draft an email, but draw a complete blank on what to say.


  • You kindaaa understand that email generates sales, but you’re not really sure how it works in real life. (And you’d love some examples!)


  • Your biggest fear is spending tons of time emailing your list, only to see no return on your investment.

Well, let’s change that!

This course will take you from email newbie to confident marketer.

I’ll walk you through everything, including:


  • Getting set up with an email marketing provider.
  • Clarifying your goals and nailing your email voice.
  • Getting people excited to join your list.
  • How to communicate with your people consistently.
  • How to segment your audience and set up automations for a knock-your-socks-off customer experience.
  • Advanced email marketing strategies to generate sales on autopilot.

+ Tech tutorials for ConvertKit & Mailchimp so you can confidently take action!


And of course, I know that writing emails is where many people get hung up, so there will be PLENTY of sample subject lines and email sequences to inspire you.

By the end of the course you will have:

An account with the email marketing platform that’s best for you.


A kick-ass lead magnet that’ll have people tripping over themselves to join your list.


A solid understanding of how email marketing will generate sales in YOUR business.


A plan for regularly communicating with your audience.


At least one automated email series in place to wow your new subscribers.

Here’s how it all goes down:

This course is now open for self study.

And of course, there is a students-only private Facebook group.


This is where you can ask questions, share wins, and get feedback and support from me and your peers.

I’m constantly in the group interacting with people, so you’ll have tons of support!

Plus earn 24 CEUs!


Got a few more questions? Let’s dig in!

Do I need to have a blog or website to do email marketing?

While not required, it definitely helps! But even if you’re not there yet, you can (and should) start collecting emails through other avenues like social media or in-person events.

Is this actionable advice?

Yes!!! This is NOT just a bunch of fluff. You will receive actionable, step by step guidance, to help you implement these email marketing strategies in your own business.

Is this a good fit for private practice dietitians?

Yes! All business models can benefit from email marketing. Since my expertise is in online business, the course will focus on growing your list online, but the general email marketing principles are universal.

How long will I have access to the content?

Forever! Once you have paid in full, you will have access to the material and any future versions for as long as they exist.

Will I have direct access to Erica?

In a group setting, yes! Erica is always available in the private Facebook community to answer member questions and anytime a live round of a course takes place, she also holds weekly office hours to answer questions.

What email marketing platforms will be covered?

I will provide tech demonstrations for ConvertKit and Mailchimp, since that is what most people use.

Are there CEUs available?

Yes! This course is approved by CDR for 24 self-study CEUs. Simply pass the self-assessment quiz with 80% or more to download the certificate.

Can I take this course if I don't have an email list yet?

Absolutely! The first lesson will guide you through getting an account set up, then you will be ready to implement the strategies taught in the following lessons.

If I already have a list and email them regularly, will this course help me?

Yes! The last third of the course is focused on email automation – the missing link in many people’s businesses. Those lessons will be essential in learning how to generate passive income from your list.

We’d love to have you!